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WHAT IS MAKE GOLF YOUR THING?

An industry movement to accelerate golf's evolution

Make Golf Your Thing is a movement that reflects the industry’s commitment to making the sport more diverse, equitable and inclusive. This multi-faceted, multi-year movement intentionally works to invite more people to golf from all backgrounds, identities and abilities, whether you are playing, building a career or doing business with the industry.

THREE AREAS OF FOCUS

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MAKE GOLF YOUR GAME

Enhancing the game for all.

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Players of all backgrounds, identities and abilities are encouraged to play the game and make golf their own. By providing grants to grassroots organizations reaching diverse adults and kids from diverse backgrounds, targeted marketing campaigns and offering a robust program directory for newcomers looking to play, the game is more accessible than ever.

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Make Golf Your Thing has provided more than $2.5M in funding to grassroots organizations across the United States through 2024, 

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MAKE GOLF YOUR CAREER

Attracting diverse talent and creating inclusive workplaces.

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With the help of an industry-wide job board, inviting people from different backgrounds and experiences to work in golf is at the forefront of Make Golf Your Career. In addition, the industry is building relationships and fostering greater access and inclusivity in the sport through events at historically black colleges and universities (HBCUs). Toolkits, education and resources are also available to the industry to advance inclusive workplaces. 

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Creating inclusive work environments is key to the industry’s future.

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MAKE GOLF YOUR BUSINESS

Further diversifying the vendors and suppliers equipping the $102 billion golf industry.

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Inclusive procurement practices are the fuel for the business side of the industry. Working together to source goods from businesses owned by minorities, women, LGBTQ+ individuals, Veterans, and those with disabilities helps create a more inclusive sport in every regard.

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Ensuring inclusive procurement practices strengthens the golf industry and its future in many ways.

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©2024 by American Golf Industry Coalition

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